Report on Tesco as a retailer Lab Example | Topics and Well Written Essays - 2500 words

On Tesco as a retailer - Lab Report Example pread over different countries of the world and has become the third largest retailer after Wal-Mart and Carrefour (TIMELINE-Tescos rise to worlds third largest retailer, November 2007). Tesco has been a consumer or customer centric organization and has gained much important information about their behavior through innovative methods. It has devised many new schemes which would initiates customer behavior which was profitable from the group’s perspective. It launched ‘Club card’ which was used to collect information about the customer or the consumer. These would be highly analysed to gain deep understanding of the consumer behaviors based upon which the company forms its strategies and other plans (Humby C., et al, 2003). Though an International retailer now, yet Tesco’s core market lies in the UK which even accounts for 755 of the total sales and profit of the group. In UK Tesco have 2100 stores and 280000 employees working. Thouh primarily a Food retailer Tesco has also diversified into non-food retail also which is also a part of its overall strategy. The group has got four main retail formats under which it functions and also a fifth one which is on the trial stage and is known as Homeplus. Some of the key pointer the group keeps in mind in context of its retail operations is its continued investment in innovation in terms of new product lines which would satisfy the customers. In this context it has launched various in-house brands like Value, Finest, Free From, Healthy Living, Wholefoods and others to cater to a wide range of consumers. They also follow a labelling system for their packages which contain all pertinent nutritional information and which helps the customer’s decision making. Express, Metro, Superstore and Extra are the names of Tesco’s primary formats and added to this is their trial format known as Homeplus (Core UK, 2009; Store Formats, 2009). Besides food retail Tesco also focuses on non-food retail. Under non-food retail the